Create a B2B SaaS Free Trial Growth Engine

Free trials are the top growth engines for B2B SaaS businesses.

If you’ve used Slack, HubSpot, or Dropbox, you’ve witnessed this first-hand.

The one common element between all these businesses: they all utilize a free trial as their Trojan horse into millions of businesses.

But, there’s a reason why only a select number of companies are able to see “moonshot” growth with a free trial offer.

That’s because the road from stranger to thriving user is littered with corpses for most B2B SaaS businesses.

Getting people to sign up for your B2B SaaS free trial can be hard – it requires a lot of time, patience, and, yes, lots of cash.

Yet, when we do manage to convert a new user most B2B SaaS companies are losing those hard-won users in spades.

How many spades are we talking about?

Well, if we look at the industry as a whole, as many as 60% of users who sign up for a free trial of your SaaS application will use it once and never come back (source).

Given that B2B SaaS businesses already invest so much in acquiring new users, you definitely don’t want your company to be one of them.

But how can you do better?

You can’t.

We’re kidding of course. This playbook was created to arm you with all the right tools to create a free trial system that converts greater than 10% of your strangers into paid users.

Given that we’re interviewing experts on the topic weekly and constantly updating this resource, we broke everything down into 3 phases so that depending on what problem you’re currently struggling with, you can find the most actionable resources without wasting your precious time.

Here are the 3 phases you need to master before you can have a high-converting free trial experience:

Acquisition (Start Over Here!)

Acquisition is defined as getting someone to sign up, whether that be through a trial, demo, or contact us page request. In this phase, we’ll uncover how to acquire more high-quality leads.

Activation (Coming Soon!)

Activation is defined as getting people to a must-have experience. In this phase, we’ll dive into how to get more people to that must-have experience within your B2B SaaS product.

Retention (Coming Soon!)

Retention is defined as a customer who pays for and regularly uses your product. In this phase, we’ll go over battle-tested strategies to improve the lifetime value of each customer.