Our Drive

In a sea of stars, this is how we stand out.

First off, we love software.

It brings us together.

It saves us loads of time.

It reduces the amount of frustration in our lives and many more things.

We believe that software is going to change the world in some of the most profound ways.

That’s one of the main reasons we started off helping SaaS companies acquire more customers.

But after acquiring B2B SaaS customers for the last 5 years, we realized that the way people bought SaaS products had changed. 

Free software had become the new marketing.

If you’ve heard of HubSpot, Wistia, or Slack, you’ve witnessed this first-hand. The one common element: they all utilize free software as their Trojan horse into millions of businesses.

The only big difference is that, in this case, it’s a good little Trojan horse that solves a specific job. For you, this means gaining a stronghold in another business. This in turn, gives you the opportunity to upsell, cross sell, create an advocate, and so much more.

Contrary to what a lot of marketers believe, billion dollar SaaS businesses don’t build their growth engine through simply promoting guides and whitepapers to the masses. Did they use this strategy? Yes, but they saw the biggest gains through making it stupid simple for people to get immediate value out of their products.

What differentiated these businesses from the crowd was their trial experience. Whitepapers and guides help generate leads and educate a market, but what generates mind-blowing revenue is a well-oiled trial experience.

At the core of our business, we are about showing, not telling how a solution solves a key problem. Trials have been around in B2B SaaS for a long time now. This is nothing new.

What’s changing is that if you don’t have a good trial experience, prospects are more willing to seek out an alternative solution faster than ever before. This is because software is fastly becoming a commodity.

To combat this, we help B2B SaaS startups between $1-10M ARR develop a battle-tested trial experience that will help them pursue hypergrowth.

Our 3 Commandments

"Thou shalt pass the brownie test."

We don’t work with companies whose products suck. Yes, you might wave a fat stack of $100 bills in front of our face, but if we can’t enjoy using your product while eating a chocolate brownie, we think there’s a big problem as to why people aren’t sticking around. In short, trying to improve your retention rates would drive us crazy and require a lot of brownies to keep us happy. As part of our company’s vetting process for new customers, we use the product for our business. It baffles us that this isn’t the norm for marketing companies. Yes, marketers can use better buzz words than the average joe to get people to convert, but what gets people to buy is a completely different can of worms. At its core, it’s about connecting with someone’s emotions and making them feel a certain way about you.

"Thou shalt listen more than one talks."

We believe listening > talking. We don’t believe in blasting the crap out of your customers. Yes, modern marketing has made it really easy to click a button and send thousands of emails to your customers. But, that doesn’t mean it’s right to do so. What takes time to understand is when to send each customer a message to help them to get more value out of your product.

"Thou shalt do their homework."

There is no such thing as a bad customer — just someone who’s bad at doing their homework. If we’re not a good fit, we’ll try our damnedest to let you know early on so that you can find someone else to solve your retention issues.

We like to walk the talk.

If you don't see us upholding these commandments, please call us out on our bullshit.