In a sea of stars, this is how we stand out.
First off, we love software.
It brings us together.
It saves us loads of time.
It reduces the amount of frustration in our lives and many more things.
We believe that software is going to change the world in some of the most profound ways.
That’s one of the main reasons we started off helping SaaS companies acquire more customers.
But after acquiring B2B SaaS customers for the last 5 years, we realized there was a systemic issue in this industry.
We noticed how most SaaS businesses would spend a small fortune on acquiring customers only to have them use their product a few times before churning.
Whoever was acquiring the leads never knew if they converted to customers.
Initially, we thought this was just our problem. However, when we started asking 100’s of other SaaS businesses what their average conversion rates down the funnel were, we realized that bad retention rates were an epidemic in the software space that no one was talking about.
Through this realization, we saw first-hand that the vast majority of the businesses we worked with simply didn’t know how to track their users and understand who was getting the most value out of their product.
So, instead of doubling down on acquisition, we took a sharp left and decided to apply our conversion rate optimization mindset to the bottom of the funnel (aka retention).
Since then, we’ve built a process and product behind how we can help SaaS businesses retain more of their customers.
Our 3 Commandments
"Thou shalt pass the brownie test."
We don’t work with companies whose products suck. Yes, you might wave a fat stack of $100 bills in front of our face, but if we can’t enjoy using your product while eating a chocolate brownie, we think there’s a big problem as to why people aren’t sticking around. In short, trying to improve your retention rates would drive us crazy and require a lot of brownies to keep us happy. As part of our company’s vetting process for new customers, we use the product for our business. It baffles us that this isn’t the norm for marketing companies. Yes, marketers can use better buzz words than the average joe to get people to convert, but what gets people to buy is a completely different can of worms. At its core, it’s about connecting with someone’s emotions and making them feel a certain way about you.
"Thou shalt listen more than one talks."
We believe listening > talking. We don’t believe in blasting the crap out of your customers. Yes, modern marketing has made it really easy to click a button and send thousands of emails to your customers. But, that doesn’t mean it’s right to do so. What takes time to understand is when to send each customer a message to help them to get more value out of your product.
"Thou shalt do their homework."
There is no such thing as a bad customer — just someone who’s bad at doing their homework. If we’re not a good fit, we’ll try our damnedest to let you know early on so that you can find someone else to solve your retention issues.